As founder of Courtyard Connections, LLC, Lori Marcus provides strategic direction, marketing and business leadership to corporate, private equity and venture capital-backed entities. Currently, she chairs the Direct-to-Patient Workstream at Harvard Business School’s Kraft Precision Medicine Accelerator, where she is charged with bringing best in class direct-to-consumer practices to the direct-to-patient arena.

Prior to her work at HBS, Ms. Marcus was the interim Global CMO for Peloton Interactive, a technology-driven fitness innovator. Prior, Lori was EVP, Chief Global Brand and Product Officer at Keurig Green Mountain. Earlier, Ms. Marcus was the SVP, Chief Marketing Officer of The Children’s Place Retail Stores. Prior to that, she spent 24 years with PepsiCo in marketing & general management positions, including Senior Vice President, Marketing Activation.

Ms. Marcus serves as an Independent Board Director for DDC (DNA Diagnostics Center), a leader in private DNA testing services. Additionally, she is a Board Director for Talalay Global, (a manufacturer of premium bedding) and Golub Corporation (owner/operator of the Price Chopper and Market 32 chain of grocery stores). In 2018, Lori also joined the board of Phunware (PHUN (NASDAQ) a fully-integrated enterprise software platform for mobile that provides companies the products, solutions, data and services necessary to engage, manage and monetize their mobile application audiences globally at scale.

Lori is also a board member for SHARE Cancer Support and Vice Chairman of the Board for the MMRF (Multiple Myeloma Research Foundation). In addition to her board director work, Ms. Marcus serves as a board advisor to early stage companies, working closely with founders of digitally native companies. She also serves as an executive coach to C-suite executives.

She earned her BS degree in Marketing from the Wharton School of Business at the University of Pennsylvania.